Sergeant Dan lives

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A repeat showing of the exhibition, ‘‘The Story of Sergeant Dan’’, being hosted at Croydon Aviation Heritage Centre, has drawn significant interest and is to be the subject of a talk.
The exhibition was first hosted at the centre last year as a celebration of the icon’s 100th birthday. This year, he is celebrating his 101st birthday at the same venue.
The Sergeant Dan character came into being on June 5, 1915. He stands proudly on duty on the wall of what is now Sergeant Dan Stockfoods, but he formerly stood guard for Fleming & Co when that company operated from the Mersey St building.
Gore Historical Museum curator Stephanie Herring discovered more information about Sgt Dan during her research and realised how important he was to the Gore district’s history.
Ms Herring is to give a talk about Sergeant Dan on Tuesday, July 12, starting at 2pm at the heritage centre.
The talk is expected to be of interest to a wide range of listeners from children to grandparents and is ideally timed for the school holidays.
There had been interest shown in the exhibition by Te Papa’s National Services Te Paerangi representatives, who were keen to promote it to other centres who might be interested in hosting it, Ms Herring said.
‘‘It’s an iconic story.’’
One of the facts Ms Herring uncovered was that two years after Sergeant Dan came into being in 1917, 50 million bowls of Creamoata was sold a year.
‘‘Creamoata was a household name nationally.’’
Centre officer Rose McMillan said Ms Herring had an amazing depth of knowledge about Sergeant Dan.
On July 12, there would be an opportunity for children to have their photo taken with a replica Sergeant Dan.
The repeat exhibition had attracted four couples from Invercargill who had already visited the exhibition the first time but were keen to glean more information, Mrs McMillan said.