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The team ... Strong advocates for white ribbon day are Gore and Clutha Women's Refuge employees, Mascot Alice, Sam Munroe, Jamie Addison and Talia McConnell

Get your motors running, head out on the highway – The White Ribbon Riders are heading into Gore, and will be congregating at Longford Intermediate School on Tuesday, November 19.

All going well with the weather they are expected to be at Longford at 9am.

When they arrive, the whole school is to perform a haka led by the school’s kapa haka group.

Gore and Clutha Women’s Refuge office manager Talia McConnell said the riders had been visiting Gore for several years.

“This is the first time they will be meeting at one of the schools, but it was important for the children to also understand the importance of the anti-violence message.”

Gore Mayor Tracy Hicks will welcome the riders.

The police and some of the riders will also give talks.

The Rapid Relief team will be providing the marquee, a sausage sizzle and refreshments for everyone.

The out-of-town riders will be joined by local riders.

After the visit to Longford Intermediate the White Ribbon Riders will be stopping briefly at Gore Main School before heading out of town.

Gore and Clutha Women’s Refuge manager Sam Munroe said the message they brought to communities along the tour route aligned with the Women’s Refuge message.

“Family violence is an issue in our community, and we need to work towards eliminating it.

“We are in partnership with the community and aim to be the catalyst for families and whanau to live free from violence.

“It is an important message that needs to be heard,” Miss Munroe said.

White Ribbon hoped the roar of motorbikes would jolt communities into taking action about men’s violence towards women.

Jamie Addison (Ngati Porou), the education co-ordinator at the Women’s Refuge centre, recently became a White Ribbon ambassador.

Mr Addison said he was committed to the White Ribbon campaign and working with community leaders to prevent violence towards women.

“I took the pledge to stand up and speak out, and act to prevent men’s violence towards women.”

Mr Addison is one of a few ambassadors around the country.

Bought up in Opotiki, on the east coast of the North Island, he said he was raised in the family hub and saw a lot growing up.

Fifteen years ago he moved to Dunedin, wanting to turn his own life around, so he put himself into Moana House for rehabilitation.

“It worked for me.

“The classic scenario; I then wanted to be educated, help people in need and have the empathy to help others.

“Sometimes I want to save the world, but I know you can’t.”

This year’s message was on how we are raising our boys.

“They need to challenge the unspoken rules.

Boys were taught to “be the man, toughen up, men don’t cry”.

“We are undermining those rules by promoting healthy masculinity and respectful relationships as an alternative,” Mr Addison said.

He will ride his Harley-Davidson through the lower North Island with the White Ribbon Riders, from November 12-26.