The Gore District Council is keen to expand events such as the New Zealand Gold Guitar Awards and add more to the annual calendar.
Council chief executive Steve Parry said an event strategy tabled at last week’s council meeting listed existing events, suggestions for growth, a few additional ideas and some impediments.
some new events or events that have potential to grow considerably from the existing humble base,” Mr Parry said.
Council events and promotions co-ordinator Emma Carle compiled the strategy.
“The district has a wide variety of niche events spread throughout the year, including established events during the winter months, something other regions struggle to achieve,” Ms Carle said.
The strategy identified opportunities to grow events and host new ones.
“A quick way to get more events, especially in the absence of dedicated event professionals, is to build relationships with nationwide event organisers and promoters, and focus on venue-for-hire events,” she said.
A suggestion regarding the Gold Guitar Awards was for the council to work with organisers and key stakeholders to better co-ordinate the country music festival.
There was no single person or organisation overseeing co-ordination of the various events, she said.
Having a co-ordinator could improve festival marketing, nationally and internationally, and solidify Gore’s position as the capital of country music.
“A proven co-ordinated festival has better potential to attract a big-name sponsor and to appeal to the likes of Air New Zealand to put on domestic flights to the event.”
The Motoring Mad event hosted in Mataura also came under the spotlight.
Event organisers staged a three-day event this year, and in time hoped it would grow to become like the Tauranga Beach Hop or Kaikoura Hop, she said.
The Hokonui Culture Feast, which attracted about 400 people, could host a summer event in addition to the winter event.