A new family business is full of beans despite being launched a month before the Covid-19 lockdown began in March.
Riversdale couple Christine and Murray O’Connor, with son and daughter-in-law Blake and Emma-Jane, who live in Australia, have started Kaos Coffee, a business roasting and supplying Arabica bean coffee.
Mrs O’Connor said the family had been working on the concept of the business for two years.
“It’s a family business we can do together,” Mrs O’Connor said.
Blake and Emma-Jane had decided to come back to New Zealand to live and help run the business, but those plans had been put aside for the moment.
“Covid has put a hold on all that.”
Blake was going to be in charge of marketing and sales, while Mrs O’Connor was going to distribute the product.
The pair were to share the bean roasting duties using a 15kg roaster imported from Australia.
However, Mrs O’Connor was now running the business, except for some of the marketing, which could be done on social media.
She really enjoyed the coffee and it was proving popular with customers, she said.
An Australian master roaster provided the recipe for each of the three products the business sold. The green beans grown in Colombia, Costa Rica, Honduras, Mexico and Ethiopia were supplied by an Auckland importer.
There was an art to roasting the beans, which took about 12 to 13 minutes.
“It’s like cooking a souffle.”
The last two minutes were the most important.
“That’s when the flavours are developed.”
The name Kaos matched the outdoor action sport adventure image of the brand.
“It’s the high-adrenaline, coffee up the mountain.
“We are marketing for the 18 to 45-year age group, but the coffee is being drunk by all ages.”
The names of the coffee blends, Kickstart and Fully charged, reflected this.
“Kickstart your day before you get on your bike.”
The brand also included merchandise and apparel.
“It’s building the brand to be more than just coffee, but coffee is a very important part of it.”