National exposure for Gore designer

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Gore fashion designer Luke Dawson will have a selection of his clothing in this year’s New Zealand Fashion Week.

It is only the second design competition he has entered.

The first was the Hokonui Fashion Design Awards, which he has entered three times.

Dawson, a meat worker by day and designer by night, was encouraged by a friend to enter Fashion Week.

His designs were entered in the new generation section, which included four new designers, he said.

Dawson sells his creations online under his label, Luke Dawson.

He is looking forward to having his designs in front of the media and buyers and hopes the exposure will help him get his range out in the public arena faster.

The collection of 12 garments is aimed at winter 2018.

Some of his designs have a comic theme with characters such as Mickey Mouse depicted.

“It’s inspired by comic [strips] back in the day in newspapers,” Dawson said.

In a way, the clothing acted as a canvas for his art, he said.

His range includes clothing for men and women, such as jackets, dresses, pants, sweatshirts and hoodies.

The jackets had a 1980s look, he said.

As well as attending the gala night at Fashion Week, Dawson will attend a Fashion Week “boot camp”, where he will meet those involved in the event, such as hairdressers, he said.

He also intends to meet fabric suppliers while in Auckland and hopes to get his designs into stores, he says.

When he travels overseas, he plans to take samples and show them to global fashion industry insiders.

Having clothing designed and made in New Zealand was important to Dawson. He also believes customers are keen to buy New Zealand-made clothing.

Having a florist as a mother had contributed to his flair for fashion.

“I get a lot from her,” he said.

The gala show will be held in Auckland on August 29. Fashion Week runs from August 28 to September 3.