Store transformed

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Five years ago, The Mataura Licensing Trust began a major change at its operations in Main St, heading out of Gore on the way south.
What had been for years the Liquor Vault, run by manager Russell Gutschlag, became associated with better-known national brand Super Liquor.
From there the store has undergone several refurbishments, none more so than during the past few months.
MLT operations manager Bob Vercoe said the store and its upgrade had been a major investment for the trust.
‘‘I believe once all the improvements have been made, this will be the best Super Liquor in the country,’’ Mr Vercoe said.
There were still some finishing touches needed, but the changes had transformed the store into a modern and appealing retail environment.
Mr Vercoe said the store had good staff, a loyal customer base from its earlier days, and was already being well received.
‘‘It’s good to have a nice, bright new store, which is four times bigger than what it has been. This means the store has a bigger chiller, meaning a more extensive range of chilled stock, including ale, wine, pre-mix, and cider,’’ he said.
He believed the store was a good way of keeping up with a market that was always changing, and the upgrade meant staff would be able to provide a better, and more enjoyable, shopping experience.
Mr Vercoe had a strong belief in the Super Liquor brand, and its nationally recognised retail range.
He said all these factors were coming together to increase the potential of the store, ‘‘and it is our job to fulfil that potential, for the benefit of the community’’.
The store had come a long way since its earlier days, but the MLT, along with customers and staff, was looking forward to the new chapter with Super Liquor Gore, he said.