Gore residents have almost doubled their giving, in the third consecutive year of the Resene ColorShops Hunger for Colour Feeds Families campaign.
This year the Gore branch was able to give the Gore Salvation Army Corps 578 cans of food, up from 318 cans last year.
The fundraiser, which had New Zealanders swap cans of food for 60-80ml Resene test pots, ran throughout February.
A total of 63,133 cans were collected nationwide.
Gore ColorShop manager Amy Matheson said Hunger for Colour attracted a wide range of new customers.
“It was awesome to see not just mums and dads, but elderly people right down to little ones coming in to choose their colours,” Miss Matheson said.
“We’re excited to see how our community supports the campaign again next year.”
Resene marketing manager Karen Warman said the company started collecting cans for the Salvation Army following the Canterbury earthquakes.
“People liked donating food knowing it was going directly to help someone in need, and the test pots are a popular versatile product which encouraged people to come in,” Mrs Warman said.
Salvation Army Gore community worker Kaye Byron said it was an “awesome collection”.
“Coming into winter, it will be distributed into parcels and drop costs of those in need.”