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New festival ... Gore District Council events and promotions coordinator Emma Carle (left) proudly displays the new festival booklets for the community while Gore District Councillor parks and recreation manager Ian Soper shows what it on offer at the new Mataura River Day festival on February 23. PHOTO: GORE DISTRICT COUNCIL.

There is no point being the brown trout capital of New Zealand, if not the world, if Gore does not have a day to celebrate it.

Duly, the Gore District Council (GDC) has done just that by creating the On the Fly Mataura River Day to celebrate all things fly fishing, river and brown trout.

The event will be held on February 23 on the River Terrace, in Gore from 3pm-6pm.

GDC events and promotions co-ordinator Emma Carle said organisations such as Fish & Game New Zealand and Environment Southland would be on hand to teach people how to cast a line, tie flies and smoke a trout.

There would be live music from Dunedin bands Loose and Colourful and Dubious Groove, alongside market stalls.

The day would draw attention to the fly fishing locations in the area, she said.

“We have lots of international anglers but no event around fly fishing so it will draw more attention to the fly fishing and trout in the area.

“We’re pulling in as many relevant groups as possible to make it a great afternoon out for the family,” Miss Carle said.

The day was incorporated into the new On the Fly Summer Festival which promoted the existing events in the area.

The Summer Festival included the Gore A&P Show, Hokonui Moonshine Festival and Mandeville Fly In among other events happening next month.

Miss Carle said the month-long festival was about drawing attention to the area as a summertime destination.

“Every weekend in February there is at least one major event, as well as events that might otherwise fly under the radar.

“This festival will help raise their profile and give them a boost,” she said.

The council had created a festival booklet with information about each of the events in the Summer Festival, which would be delivered to households throughout the Gore district.

There was also more information about the festival at www.gorenz.com.